Road Safety
SANA: Safe and Noble Actions
Road-safety awareness for South Africa, a Digitalx initiative
A road-safety awareness website with practical topics, tips and campaigns for everyone who uses South African roads.
The challenge
Road-safety advice is often long, technical and easy to ignore. SANA needed a simple, memorable home for practical guidance that anyone can act on and share.
Our strategy
Build everything around the name: Safe, Aware, Noble, Actions. Short topics, one-line tips and a clear invitation to get involved.
What we did
- Designed and built the SANA website
- Created eight road-safety topics, from speeding to pedestrian awareness
- Added shareable safety tips and a campaigns section
- Built get-involved paths for individuals, businesses, schools and communities
Technology used
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