Fintech
Kasi Technologies
Township-focused Mobile Banking
On-the-ground marketing and agent enablement to grow a township-focused mobile banking service.
The challenge
Kasi needed to reach communities directly and equip a field team to sign up and support new users.
Our strategy
Reach people where they already are. We planned routes and footfall first, then built messaging and agent training around the conversations that actually happen on the ground.
What we did
- Planned a targeted campaign across high-footfall areas
- Ran flyer distribution where the audience actually is
- Trained field agents to onboard and support users
- Aligned on-the-ground and digital messaging
Results achieved
- A repeatable, community-first growth motion
- A field team that converts interest into active users
- Consistent messaging on the ground and online
- Coverage across high-footfall areas
Technology used
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