On this page
Quick answer: Sign in with a Google account, add your business name, category and contact details, verify the profile using the method Google offers you, then complete every section with hours, services, photos and a link to your website.
Before you start
- Use a Google account you will keep, ideally linked to your business email, not a staff member's personal account.
- Decide your exact business name as customers know it. Don't add keywords or locations to the name; Google's rules don't allow it.
Create the profile
- Go to Google Business Profile and add your business.
- Choose the most specific primary category, for example "Massage spa" rather than "Spa".
- Add your address if customers visit you. If you go to customers instead, choose to hide your address and add up to 20 service areas.
- Add your phone number and website.
Verify it
Verification proves you run the business. Google chooses the methods available to you and they can't be changed. They may include:
- A phone call or SMS
- A video recording of your business, showing the location, equipment or signage and proof you manage it
- A live video call with Google support
- A postcard by post
Follow the instructions exactly. For video verification, film continuously and show the street, signage or branded vehicle, and something only the owner could access.
Complete every section
- Opening hours, including public holiday hours
- Services, with short descriptions and prices where possible
- A business description in plain language
- Photos: exterior, interior, team and real work
- Booking or quote links
Keep it alive
Reply to reviews, update hours, add photos and post updates now and then. Make sure the details match your website exactly.
Need help with this?
Request a quoteWeb Development from Digitalx, priced in writing before we start.