Getting Found on Google

How Google Finds and Indexes Your Website

Crawling, indexing and ranking explained, and how to help Google find your pages.

On this page

Quick answer: Google discovers pages by following links (crawling), stores them (indexing) and then decides where to show them (ranking). A sitemap and Search Console speed this up.

1. Crawling

Google's crawler follows links from page to page and site to site to discover new content.

2. Indexing

Google reads each page and stores it. Only indexed pages can appear in results.

3. Ranking

When someone searches, Google picks the most useful, trusted pages from its index.

How to help Google

  • Submit your XML sitemap in Google Search Console
  • Link your pages to each other
  • Get mentioned and linked by other sites