Getting Found on Google

What Is SEO? A Simple Guide for Business Owners

Search engine optimisation explained without jargon, and what actually moves the needle.

On this page

Quick answer: SEO is everything that helps your website show up when people search on Google: a fast, well-built site, helpful content and a trusted local presence.

The three parts of SEO

  • Technical. Fast pages, clear titles, a sitemap and a site Google can read.
  • Content. Pages that answer what customers search for.
  • Trust. Reviews, a Google Business Profile and links from other sites.

What doesn't work

  • Stuffing the same keyword everywhere
  • Copying content from other sites
  • Buying cheap links

Where to start

Set up your Google Business Profile, give every page a clear title and write one useful page per service.