Getting Found on Google

Why Isn't My Website Showing Up on Google?

The most common reasons a website doesn't rank, and how to fix each one.

On this page

Quick answer: Usually the site isn't indexed yet, the pages don't clearly match what people search for, or competitors simply have more trust. Check Search Console first.

Common causes

  • Not indexed. Check the Pages report in Google Search Console.
  • Blocked by mistake. A "noindex" tag or robots.txt setting left on after launch.
  • Unclear pages. Titles and headings don't say what you do and where.
  • Thin content. One page tries to cover every service.
  • No local presence. No Google Business Profile or reviews.
  • Slow on mobile.

What to do

Fix indexing first, then give each service its own clear page, and build reviews over time.