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Quick answer: Create and verify a Google Business Profile so you appear in Maps and local results, and build a website with one clear page per service so you appear in search results. Then collect reviews and keep both up to date.
Two places to appear
| Google Business Profile | Your website | |
|---|---|---|
| Where it shows | Google Maps and the local "map pack" at the top of local searches | The normal list of search results |
| Best for | People nearby looking for a service now | People researching a service or comparing options |
| What it needs | Verification, correct details, photos and reviews | Clear pages, good content and a fast, secure site |
Step 1: Google Business Profile
Create a free profile, choose the right category, and verify it. Google decides which verification method you get; it may be a phone call or SMS, email, a video recording or a live video call. If you visit customers rather than having them visit you, you can hide your address and list your service areas instead. See setting up your profile.
Step 2: A website Google understands
- One page per main service, with a clear title
- Your business name, phone number and area written consistently
- Real photos, prices or price guidance, and FAQs
- A sitemap submitted in Search Console
Step 3: Reviews
Reviews influence both whether you appear and whether people choose you. Ask every happy customer, make it easy with a direct link, and reply to every review, including the negative ones, politely.
Step 4: Consistency
Keep your business name, address and phone number identical on your website, Google profile, social media and directories. Conflicting details confuse customers and Google.
Tip: Add new photos to your Business Profile every month or two. Active profiles with real photos look more trustworthy.
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