On this page
Quick answer: Give each page a unique title and description, use clear headings, submit a sitemap, keep the site fast and mobile-friendly, and avoid duplicate pages.
Page titles and descriptions
The title is the blue link in Google results. Keep it around 50 to 60 characters and say what the page is about. The description is the text below it, so make people want to click.
Headings
One main heading (H1) per page, then subheadings that break the content into sections.
XML sitemap
A list of your pages for Google. Submit it in Search Console.
Robots.txt
A small file that tells search engines which parts of the site not to crawl.
Canonical tags
They tell Google which version of a page is the main one, so similar pages don't compete.
Speed and mobile
Most visitors are on phones. Light pages and compressed images help both visitors and rankings.
Web Development from Digitalx, priced in writing before we start.